WebCastle is poised to usher in the new-age event technology with its exclusive partnership with EventHex.ai, the ground-breaking AI event management platform. Announced and signed at GITEX Global 2025, the joint venture pairs market knowledge with cutting-edge artificial intelligence to revolutionise events in the UAE.

WebCastle has been innovative in its operation – always driven by a constant need to improve the industry. By joining forces with EventHex.ai, this partnership is a significant step toward building out the digital event universe. The company’s increasing prominence on a global stage – including at LEAP and Step Dubai – confirms AI as a ground-breaking leader in event technology, a partner that aligns perfectly with WebCastle’s view of smart and seamless experiences.

GITEX Global 2025: A Milestone Moment

GITEX Global 2025 was the right place for WebCastle and EventHex to conceive promising partnerships. The conference attracted visionaries, leaders and professionals from around the world, and news of the partnership is resonating within Dubai’s business community.

Why EventHex.ai Is Changing the Game

EventHex.ai isn’t your everyday software; it’s an all-in-one, artificial intelligence-powered solution. This platform combines personalised matchmaking, intelligent engagement tools and advanced analytics to empower organisers with the access they need to impact the success of events. With a site builder powered by AI, voice-activated forms, native ticketing and attendance app, all facets of any event become simplified — from planning down to post-event follow-up.

For example, an industry conference we attended this month was using EventHex.ai, and we saw a 30% increase in participant engagement with AI-driven networking and immediate access to tailored event agendas. This real-world success showcases the way in which EventHex.ai’s innovation translates into tangible results for event organisers, enabling them to deliver outstanding performance in the most challenging situations.

AI Engagement: Turning events into Experiences

AI converts events into actions by turning places of gathering into interactive environments. Event organisers can provide customised agendas, smart networking recommendations and even instantly distribute photos to drive personal and professional experiences. The integrated dashboard never lets any detail fall aside, enabling you to easily operate while serving one showcase or even multiple mega-events at once.

This type of engagement is vital because, as the post-pandemic attendee, they are the only opportunity to change their view of an event. Hybrid and virtual events will be the new norm. With AI engagement technology, they can also receive feedback loops and insights at such a granular level that they can shape the quality of the event and tailor future iterations to their audiences.

The Impact for UAE Events

It is an exclusive partnership and means that clients of WebCastle, in the UAE, now have access to a new level of event excellence. Instead of patchwork tools and clunky manual processes, event managers and corporations can now work with integrated technology that provides cost savings, data-driven outreach and perfect attendee experiences.

EventHex is revolutionising an untapped market in scalability that ranges from conducting lead generation for private launches to marquee exhibitions. Attendee engagement is also completely transformed with WebCastle’s AI-powered smart campaigns, real-time analytics at a click and custom event websites. With the first impression and rebooking making or breaking you in this industry, the ability to not just streamline user journeys but automate critical operations places WebCastle and EventHex.ai at the forefront of the UAE’s event experience digital transformation.

Cutting-Edge Campaigns and Personalisation

WebCastle and EventHex.ai combined offer AI-driven campaign strategies and real-time analytics. The option to tailor attendee journeys delivers increased loyalty and repeat bookings, imperative for the event industry, driven by experience. Workflow automation releases teams from low-value-added activities to concentrate on creative and strategic objectives, setting a new benchmark within the UAE’s event horizon.

These intelligent campaigns use behavioural evidence to refine targeting and conversion, enabling marketers to measure and achieve their return on investment. The campaign enables refinement of targeting and conversion via behavioural clues to guarantee that marketers have access to the information that they require to achieve ROI.

Looking Ahead

With this tactical development, WebCastle steadily upholds its keenness to innovate and satisfy clients. The partnership with EventHex. ai is poised for the next chapter in digital events for the UAE, where experience, engagement and technology combine.

By establishing these strategic partnerships, WebCastle reconfirms its dedication to innovation and customer achievement. With EventHex.ai’s infusion into the sector, the future has arrived through the intersection of technology, ingenuity, and user interaction, changing how events are scheduled, organised, and experienced in the UAE.

UAE nationals should anticipate AI-led activities that lead to flawless commitment, outstanding efficiency, and a continuous profit line. The project was flawlessly timed to benefit the UAE’s goals to be a world-class digital destination.