It is a fact that most of the companies in the world do not have a successful digital marketing strategy. This is bewildering, especially at the present times when good online marketing strategies are helping businesses to reap significantly high returns on investment (ROI). Basically, if you are not using digital marketing right now, your business is missing out on numerous valuable leads.
We are here to help you out! Let us first look into the components used by leading digital marketing companies in Dubai.
The Components of Digital Marketing
An interesting fact about Digital Marketing is that each of its components can make a powerful strategy itself. The recipe for a perfect or successful Digital Marketing strategy is the combination of these individual components in the perfect proportion. Generally, Digital Marketing includes:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Web Design
- Content Marketing
- E-mail marketing
These are only the main common methods of Digital Marketing, and there are many more.
Since you got an overview of Digital Marketing methods, let us take a deeper look into the most important components of a successful strategy, SEO, and SMM.
Why is SEO the Best Strategy?
SEO is generally known as the foundation for successful digital marketing. Top SEO companies in Dubai work with a number of strategies that are devised to promote your ranking in search engine results. Here, an obvious question would be why do you need to top the rankings. The answer is simple – to be visible to prospective clients when they search for your service.
You should know that a staggering 75% of people do not look past the first page of search engine results. Even if you have the best website in the world, people won’t find you unless your business ranks on the search engine results page. If your website ranks among the top results, your business acquires more leads while they search for your product or service. To put it simply, higher rankings means more leads, which in turn means more revenue for your company. Let us now look into the strategies used by an SEO agency in Dubai:
Search Engine Optimization uses a variety of methods like:
- Creating quality content that satisfies the searchers
- Improving the code to speed up the website
- Providing great design to improve user experience
- Earning backlinks from reputed sites
- Optimizing the website for mobile-friendliness, and so on…
An important thing to remember is that SEO is a long term strategy, and therefore one cannot expect overnight results. But the wait is definitely worth it. By keeping your website at the top of the rankings, your business will achieve good results in the long term.
Social Media Marketing for a Loyal Client Base
According to the latest statistics, a whopping 2.3 billion people in the world use social media. Thus, it clearly becomes an important component of digital marketing. Social media helps you with its basic function. It allows you to connect with potential customers, and to develop loyal relationships with them. It’s that simple. With a good social media presence, you can clarify all the doubts of your customers regarding your product or service in the easiest manner. They can just connect with you, and ask you!
Moreover, social media is the best tool to reach your target audience. You can collect immediate response, key trends, and insights from your customers. Then, you can use it to weave new strategies. For example, if you run an automobile business and receives lots of queries or you notice frequent discussions about a specific product, you can create content that resolves these doubts. You can easily create a loyal client base through social media as it allows constant interaction with your customer.
How can we help to Grow your Business?
WebCastle is a leading digital marketing agency in Dubai that has been in the business for over a decade. Over the years, we have helped a wide range of businesses around the world to make a strong impact online. With years of expertise, we are able to create solid strategies for your business to lead in the digital arena. We have an expert digital marketing team that constantly innovates to find out what exactly works in the changing landscape. We are a top SEO company in Dubai that has helped a lot of small and medium-sized businesses to triumph in the digital world. Give us a call now, if you wish to multiply the growth rate of your business.