Are you partnered with digital marketing companies in Dubai for Search Engine Optimisation? Is your investment yielding better results? Are you aware of the ways to measure SEO performance?  Wondering how to measure in Google Analytics? It is not a big deal! Let’s check it out here.

Google Analytics comes in handy among the many tools that help you measure the efforts you have put into SEO. Google Analytics is never that expensive to track SEO rankings and the highlight is that it is free.

Google Analytics in SEO

For website optimisation and marketing, Google Analytics is a basic analytical tool. It provides advanced statistics as a web analytics and SEO tool. It is a must-have in any marketer’s SEO toolkit for the ability to capture valuable insights. Google Analytics is also considered a prominent tool to keep track of visitor data and website performance.

Aside from SEO, Google Analytics captures various customer behaviour analytics as well. It is also commonly used for improving marketing campaigns and gives you the best results when combined with other tools.

In this article, explore the ways to decide if your strategies are working for your business by understanding the best ways to measure your site’s performance. Learning to track SEO rankings with Google Analytics can give you a picture of whether your strategies are apt or need to be tweaked.

Maintain a consistent focus on organic search traffic 

This is the most obvious move by the best SEO company in Dubai to conclude on the overall traffic to the website. The attempt on the organic search traffic analysis gives you a clear idea of what is the ideal cause for overall traffic decline. It is not always a decline in organic search traffic that causes overall website traffic. Even when organic traffic is up, the decline in other traffic sources can result in overall traffic decline.

Opening the channel grouping through Acquisition > All Traffic > Channels; can show traffic sources segmented by channel. A detailed report on the organic search traffic metrics is obtained by clicking on the Organic Search channel.

So, this can be explained as a metaphor for usefulness and adaptability in SEO reporting. To summarise the points determined from the report include:

• top exit pages

• most traffic-sending search engines

• most traffic driving keywords

• top landing pages for search traffic, and much more.

Track Keyword Rankings

The first thing in SEO performance is the keyword ranking in Google. No need to pay for any SEO tool for keyword rankings, it can be found on Google Analytics. Connect Google Search Console with Google Analytics for a clear view of search query performance.

As a WordPress user for web design and development Dubai, with just a few clicks, the Google Analytics plugin enables advanced keyword rank tracking. The valuable report on Google Analytics tells you

• the average position

• clicks and impressions for each keyword

• click-through rate (CTR)

The Google Analytics report tells you which keyword is driving organic traffic and will be highly beneficial in finding similar keywords for optimising other pages.

Analysing the quality of SEO traffic

It is not just the search that gets measured, but indeed the quality of any traffic too. When search traffic is steady but conversions decline, it suggests lower quality traffic. Improved SEO traffic quality is indicated by increased conversions, especially when focusing on specific keywords.

Conclusion

As you can see, there are many different ways to evaluate the success of your SEO with Google Analytics. You can now start to properly evaluate your efforts towards the business goals. WebCastle, one of the social media companies in Dubai can constantly improve your future marketing efforts. See how we use Google Analytics to tell you about the SEO performance.