Imagine a situation when everything is perfect. You have a wonderful store where you present your products/services. Even though you have spent a lot of time, money and effort on its design and content, you have found out that, for some reason or another, no customers are coming.

Is it not frustrating? This is less likely to be the dared situation many companies come in with if their sites miss the most critical ingredient for search engines – the SEO-readiness.

Having a website with the help of a website designing company in Dubai is not only what is important but also its presence in the competitive digital landscape. Your website should be energy-efficient to perform at a high level, which will help you to reach your desired audience and the right target audience, who will become buyers after you have already attracted them to visit the website. In this blog, we will be unveiling the secrets of SEO-friendly websites from a PPC company in Dubai and will come along with you on a ride to optimising your website to be a customer magnet. Shall we start?

Why Isn’t Your Website Getting Customers?

Let’s ask the difficult question: “Why do some websites become popular and others disappear?” Visibility of the website is most important, therefore making an SEO-friendly website at the same time as attracting and engaging customers is not only a way of capturing attention but also a way of driving meaningful engagement.

How to Make an SEO-Friendly Website

1. Use Keywords Throughout Your Content

Keywords being the most important part of SEO, place these keywords naturally into your content to ensure that your website is optimised for search engines.

2. Use Header Tags

Make sure your content is arranged with header tags (H1, H2, H3, etc.), making content more readable and helping search engines figure out the structure and relevance of your page.

3. Have a Clean URL Structure

A messy URL can puzzle both users and search engines. Make your URLs descriptive as well as clean, and this would represent the pages even better.

4. Include Keyword-Rich Anchor Text in Your Links

Anchor text serves as a click-through link in which users are directly taken to the relevant website.

5. Make Sure the Website Is Mobile-Friendly

Always make sure that the website you create is totally responsive by all means. About 50% of the website traffic is influenced by responsiveness and thereby leverages both user experience and ranking improvement.

6. Optimize Images

Inefficient use of big images can eat up a lot of resources and might lag your site. Optimising images properly leads to loading large media with minimal network capacity.

7. Make Sure Your Web Pages Load Fast

A website’s loading time can make the whole deal fall through. Make use of certain tools like Google PageSpeed Insights to figure out and handle the issues that may be leading to the drag of the website.

8. Use Social Media to Promote Your Content

Distribution of articles on your website on social media can drive traffic and signal that your business is active.

9. Use Google Tools

To realize your website’s success, tools such as Google Analytics, Google Search Console, and Google My Business can be used for keeping an eye on it making sure it is ready for the best results.

10. Clean Up and Organize the Site Code

A crowded codebase may cause a decline in the efficiency of the crawlers and indexers in finding your site. Clear and efficient code results in the best performance.

11. Add Internal Links

Links inside get your web visitors to where they need to go and show the search engines the clear layout of your website. In addition, they also increase the time users stay on the website.

12. Optimize the Title Tags and Meta Descriptions

Do you know that your title tags and meta descriptions are the first things users notice on a search engine results page (SERP)? Convince them with a compelling, informative, and keyword-rich description to click on it.

13. Use Images and Videos to Enhance the Content

Visual content not only drives user engagement but also implies the importance of your site in the eyes of search engines.

14. Update Your Content Regularly

New and engaging articles enhance user engagement and keep the content on the lead to make the website rank in the search results.

Transform Your Website with WebCastle

In this digital age, it is more important to build a website to be search engine optimised.

Specialising in SEO-ready website creation and ranked at the top position, WebCastle has mastered the ideal balance between aesthetically stunning and strategically optimised.

Make sure your website is not hidden in the dark. Start with the first approach to online success today. Get in touch with WebCastle, the best SEO company in Dubai and make your website become an effective customer puller next to the sun.