Imagine you are racing to catch a meeting in downtown Dubai, a neighbourhood full of people moving quickly, and you need a place to get some coffee nearby. Instead of typing the question into your phone, you are asking, “Hey Google, where is the nearest coffee shop?” In no time, you have the answer in your inbox.

Welcome to the era of voice search where convenience and speed are the buzzwords and companies have to reinvent their SEO strategies into something relevant by all means.

The Ever-Evolving World of SEO

Search Engine Optimization (SEO) has never been stable. This is because of the constant changes that are coming up in the rules of the game. The classic SEO principles are normally based on the right usage of the keywords, getting backlinks, putting proper meta, and creating good content. The main target is to drive companies to higher search engine result pages.

For a long time, this technique used to be the most effective one. Brands directed the keywords which users type into search engines, they beautified their websites for desktop users, and they received all the goodness of increased traffic and visibility. However, now the digital vistas are changing.

The growing trend of smartphones, smart speakers and voice-operated smart devices is changing the way people perceive information search. Voice search is not a fancy thing; it is the very force driving big changes.

Voice Search: A New Era of Convenience

Voice search technology, which has Siri, Alexa, and Google Assistant, has become the native of everyday life to millions of them. Its appeal lies in its simplicity. Why type when you can talk?

To achieve success, Dubai has made technology its number-one priority and is now a hub of innovation. Both companies and citizens are capitalising on voice technology to simplify their everyday tasks.

For example, finding out about the locations, or even reserving flights, has been fueled by voice searching, and thus people have made it into their favourite method.  

However, this is just one of the main reasons why search has evolved, how does this shift affect SEO?

The Impact of Voice Search on SEO Strategies

Long-Tail Keywords Take Center Stage

Voice searches, as compared to text searches, are characterised by conversational and human-like interaction. A user might prefer to say, instead of typing. Also, people might inquire about good, safe and accessible ones in the metropolis. Therefore, Search Engine Optimisation is now carried out according to the longer and more detailed queries.   

Featured Snippets Are King

When someone uses voice search, the answer is often displayed as a featured snippet while tweaking the site to answer the questions correctly, precisely, and directly.

Local SEO Gains Prominence

Voice search is considerably motivated by local intent. It is often people who use it to get information on businesses that are located “near me”. For businesses in Dubai, it is imperative to do the SEO for the local level, i.e., to update Google My Business profiles and ensure that the correct name, address and phone are on your website.

Page Speed and Mobile Optimization Are Crucial

Search by voice is usually on mobile devices. The mobile-friendly, fast-loading, and easily navigable websites will have a higher ranking in the voice search results.

How WebCastle Adapts to the Voice Search Revolution

We at WebCastle, do not just go with the flow, but we are the ones who create trends. Our team is aware that voice search is not only a natural progression from the typical SEO campaigns but is actually a completely new breakthrough. Thus, a different track should be taken. Our approach is:

• Conversational Content Creation: We create content that imitates the way people genuinely speak, and long-tail keywords are naturally meshed to complement voice-search queries.
• Schema Markup Expertise: We can make search engines get content with lesser difficulty through the use of structured data, adopting this technique shows higher chances of appearing in voice search results.
• Local SEO Optimization: Above all, our approach is to the client to make it to the top of the list when people search locally for goods and services.
• Mobile-First Design: The acknowledgement that voice searches usually happen on mobile devices enables us to make sure our client’s websites are fast, user-friendly, and optimised for all kinds of devices.

Embracing the Future

Voice search is driving the change in the digital marketing field and companies that move along with this change are the ones that will achieve success in the new environment. Your brand with the help of WebCastle, the best SEO company in Dubai, can utilize the latest technology in voice search to create engaging and meaningful partnerships with the customers.

Are you prepared to step out of the shadows and be the expert in this voice-exclusive world? Let’s begin the one-on-one chat now.